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Fake It Till You Break It

Your relationship ended badly? Don’t worry, you can find a similar looking guy! God
bless algorithms. Saving for classic Italian furniture? Stop it, splurge on IKEA.
The shoes you cannot afford? You can find a knock-off in seconds, just ask Kim
Kardashian.

The beginning of 2000s was all about fake it till you make it. Now you don’t need
to make it anymore, you can just fake it, faster and better. We are all making
decisions based on visual impulses fed to us by hysterically scrolling through our
feeds: we shop directly on Instagram, we go to a restaurant and order a plate we
saw on Instagram and we try to *date* people we follow on Instagram.
The tiny little problem is that the internet makes us want things we cannot
afford or achieve. According to Google, searches for “that looks like” grew by
over 60% in the last 2 years: “inexpensive tile that looks like wood,” “Honda that
looks like Ferrari,” “furniture that looks like pottery barn,” “rock that looks like a
diamond,” and “new furniture that looks like antiques.” A me that looks like me
but smarter. Can I google a knock-off of me? When did our culture get faker
than Kylie Jenner’s lip fillers? It became scary, especially since companies
started to capitalise on it.

Date the people you wish, they won’t even know!

Imagine you really like a guy at a bar and have the guts to go and offer him a
drink. He’s like “Sorry! But I already have a girl.” Well, it’s not over; thanks to
facial recognition. Take your phone out, take a picture of the guy, upload it on
the dating app Badoo and it will find people in your area that looks just like him,
so you can just date them instead! But what happens when you meet them? Do
you still think about the other guy? Does the guy know he is a knock-off? I don’t
know. I don’t want to know. Please someone tries it and lets me know.
Besides that, Badoo basically offers all the functions any serial dater, occasional
gin & tonic drinker might like; video chatting, favourites and spotlights. You can
even find celebrity look-alikes in your area which might be OK if you’re into that.
However, I will still roll my eyes to the idea of finding doppelgängers of people
you originally liked and go on sincere dates with them.
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Fake It Till You Break It

Millennials are killing designer furniture

Furniture is the next level luxury for Millennials after designer clothes. You go to
college, hopefully get a job, realise you are quite good at it and make a good
amount of some currency out of it. You live in a big city with the perfect
boyfriend in a well-lit house and you decide to buy the Eames lounge
chairyou’ve been rooting for. Are you living that dream life? Wait a minute, but,
who has this life?

If you are not in the privileged i-don’t-know-what percent, you can use the IKEA
app called Place where you can upload pictures of furniture you like (or point
your camera at real piece of furniture through the AR function) and the app will
show you similar pieces on sale at IKEA. I honestly bought a HAYknock-off coffee
table from IKEA and I love the fact that I paid 200 euros less for it. Then, I put
acetone on it and it didn’t feel as bad. But I still care about the fact that one day
I will have a coffee table that reminds me of more meaningful memories then
the last time I changed my nail colour.

The last and the least, the Kardashian Klan

By pouring her dollars into the Screenshop app, Kim Kardashian wants to
“change how you shop”. In a better way? Can’t say, but one thing for sure,
nobody’s better at selling fake cheap as the new thing.

As InStyle puts it: “All you have to do is take a screenshot of a look you love on
Instagram to find similar, shoppable items at prices you can afford.” Thank you
Kim K for making us contour like aliens and fake outfits we see online.




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Fake It Till You Break It

R.I.P authenticity

Believe it or not, I am one of those people who sometimes sits in a boardroom
with C-suite executives talking about Millennials and in every conversation the
word “authenticity” definitely comes up: “Millennials want authentic
experiences,” “Authenticity is more important to Millennials than any other
generation before,” “Authenticity matters for Millennials because it says
something about their personality.” Do Millennials define authenticity as faking
styles, boyfriends and designer furniture? Can we please just all dress the same
and attend the funeral of authenticity instead of sitting in a dark meeting room
telling each other what we want?
Do we know what we want? I don’t.
*scrolls on Instagram*
Ok, I guess I want those boots though.
How much do they cost?
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Fake It Till You Break It

Naz Kazazoglu

Author
Naz Kazazoglu

Images Sources
quentinderonzier.cargocollective.com
grafiknice.tumblr.com
unfun.de





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